Choose a Real Estate company that understands online and social media marketing!
Category Buying & Selling Tips
Getting maximum exposure should be your deciding factor when choosing a Real Estate Agency to sell your property but what is maximum exposure? In the broad scope of marketing channels available which ones should your Estate Agent be using?
1. Increased Search Engine Optimisation (SEO)
Most of us use Google to find information, and they likely won’t navigate past page 1 because the best answer is usually on the first page of results. When people search on the web, you want your chosen agency to pop up on that page! That is why listing with Property24 and at times Private Property is a good idea. They spend a lot of money on SEO which allows people to find your property. Your real estate company must also have a mobile friendly, responsive website that also has a SEO strategy.
2. Social Media Strategy
Make sure your Realtor is using social media content strategies and selling tactics, creating high quality content that integrates their targeted keywords via content such as blogs, listings, updated business information, and employee photos to make their agency’s social media profile interesting and credible. This constant flow of clicks means you get more eyes on your house, generating more positive leads.
Social media is one of the most cost-efficient and viral digital marketing methods used to share content and thus easily increase your property’s visibility. Using a real estate agent that implements a social media strategy greatly increases their brand recognition since they are constantly engaging with a broad audience of consumers turning to Facebook or Twitter for their morning news or afternoon gossip.
3. Target Marketing
Without utilising social media as part of their marketing strategy, agencies behind the technological curve will have much more difficulty reaching anyone outside of their loyal customer circle. Social media marketing also enables agents to hand-pick the audience for your property or your pocket, as they can refine audiences according to area, extra-murals, and family size, to name just a few. This is hugely important when you are selling your property to ensure the right demographics is reached.
4. Marketplace Insights
One of the most valuable advantages of google anaylitics and social media is the ability to track the demographic insights. By monitoring the activity on your property’s profile, and agency with their finger on the pulse and can see customer’ interests and opinionated that others could not otherwise be aware of without a clear strategy.
5. High Conversion Rates
With increased targeted visibility, these agencies gain more opportunities for conversion - in other words, the right clicks lead to the right sales. Every article, image, like, or comment may lead viewers to your property, increasing traffic and speeding up the sale.
6. More Information On Tap
Using a SEO and social media strategy as an advertising and research tool means that a tech savvy property agent can gain insider information that will aid them in understanding their area and market when targeting selling of your home. Once they have gained a large following, they have tools at their disposal to analyse the demographics of possible buyers, understanding who to appeal to and how.
Social networks are fast becoming a substantial part of every marketing strategy, and the benefits of using online marketing are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity for getting feet through your door.
Homes of Distinction has been successfully employing an online marketing, SEO and social media strategy for several years now, with a large increase in clicks on our website and your properties. We can assure you that you cannot afford to fall behind the curve here, no matter what your business is!
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Author: Georgina Roberts
